So what's in it for me?
Stocking a local beer can enable you to differentiate yourself from other local pubs, thereby gaining you new customers and increasing your beer sales. Stocking locally brewed real ale will also give you business the edge over supermarkets and off licences selling low-cost mass-market lagers.
If you wish to benefit from participation in the CAMRA LocAle scheme you must agree to endeavour to ensure that at least one locally-brewed real ale is on sale at all times. Only real ale can be promoted as a CAMRA LocAle.
What does it cost?
Joining the CAMRA LocAle initiative is FREE. Accreditation is easy & once accredited, your local CAMRA branch can provide you with FREE publicity materials to help you promote your local ales to your customers (see below).
How do I join?
Easy. Contact locale (at) thcamra.org.uk or call 07879 880972. Someone from the branch will then be in touch to assess if you qualify. If you do, your membership will then be approved at the next branch meeting and your free publicity materials will be delivered.