Blackjack Brewery have launched their very own brewery tap bar in Altrincham. Jack In The Box is situated in the revamped Market House on the corner of Swan Street & Market Street, a short walk from Altrincham's transport interchange. This is the first permanent outlet for the rapidly expanding business which as well as the eponymous brewery also includes the Glassworks drinks distribution business which supplies many pubs and bars across the region with beers from some of the most exciting new breweries around.
Altrincham's historic market has undergone a transformation since control was passed from the council to Market Operations Ltd, a company headed up by Nick Johnson, former marketing manager of the Urban Splash property development company and original operator of Manchester's Atlas Bar & Deli, just over year ago. The outdoor market continues to trade in traditional form on Tuesdays and Saturdays but now also operates as a specialist market on Sundays, with each Sunday given over to a different type of speciality - Farmers; Vintage Food & Fashion; Handmade & Producers; Home House & Garden.
The biggest transformation however has been the reinvention of the indoor Market House into a food court housing a number of food & drink specialists including Blackjack whose bar occupies one corner of the hall alongside a new outlet for West Didsbury's Reserve Wines. There are four handpumps on the bar, alongside eight fonts dispensing 'craft' keg beers. At time of writing the four pumps were offering Blackjack's own Play Your Cards Rye't alongside beers from Marble, Siren and Burning Sky breweries. The casks (and kegs) are housed in a glass fronted chilled cellar located behind the bar. There is also an extensive selection of bottled beers from names such as Weird Beard, Celt, Raw, Anarchy and more.
The market house began operation with two "soft" test weekends in early September. Jack In the Box manager Jon Hartley told us that both weekends had been very successful, with customers flocking to the bar. The test weekends are now behind them and the bar will be open daily (except Mondays) from Tuesday 16th September from 12 noon until 10pm (6pm on Sundays).