Manchester based Hydes Brewery is to re brew its special St George’s Day ale following its resounding year on year success.
Getting behind growing enthusiasm for the national saint’s day Hydes produced this special bitter for the first time three years ago. With an ABV of 4.3% this traditional bitter is brewed using the very best English pale Ale Malt and Fuggle hops, and is guaranteed to quench the thirst of even the most famous dragon slayer. Amber brown in colour, this special brew will be available in all Hydes’ managed, tenanted and free trade houses throughout Greater Manchester, Lancashire and Cheshire as well as through wholesalers from the middle of April giving Patriotic customers plenty of opportunity to sample the ale before St George’s Day on 23rd April.
David Safiruddin, Marketing Director at Hydes commented: “Hydes has built a great reputation for its craft ales, and this special brew certainly won’t disappoint“ Hydes has sent out POS kits containing posters, buntings, flags and other promotional items to its pubs to help them promote the bitter and St.George’s Day. Many of the pubs will be staging promotional events during the course of the week to celebrate St George’s Day.
